New Balance

What is the origin of New Balance?

New Balance men's and women's was founded in 1906 by Englishman J. Riley. Initially, New Balance's focus was on orthopaedic products and New Balance for men and women specialised in orthotics. The design of these accessories for shoes made balancing on shoes easier. In 1934, William Riley joined Arthur Hall, which sold supports to people who had active work all day, for example police officers.

During the 1950s, New Balance products were in high demand among men and women. This demand was so great that athletes requested custom-made trainers from New Balance itself. In 1954, owner Arthur Hall sold New Balance to his daughter and her husband Paul Kidd. When Paul Kidd and his wife took control, the demand and manufactured products of New Balance among men skyrocketed. The company started producing and selling their own brand of trainers around the 1960s. By then, about six employees worked to produce about 30 trainers every day. Although New Balance has grown as a brand, their work ethic and principles have not changed. The company still favours specialists over cheap labour. This is why almost all New Balance trainers are produced in the United States or the United Kingdom. Today, New Balance trainers are not only a popular choice for jogging or sports, but also for fans of streetwear or fashion in general.

In 1961, the New Balance Trackster was released for men, the first high-performance running shoe. The Trackster had a ridged sole for extra grip and was available in different widths. In 1972, New Balance was sold again, but this time to an outsider, the Jim S. Davis family. In 1976, New Balance for men was still small, but broke through worldwide with their 320 model and won first place in the Runner's World Magazine award. To date, New Balance has expanded their running shoe business into an entire athletic shoe empire, including trainers for basketball, tennis, hiking and even football, among others. You can buy various items from New Balance at our Sunika webshop.

Which New Balance models are available at Sunika?

At Sunika, we value quality and corporate social responsibility. Because New Balance products for men and women are partly produced in the United States and United Kingdom. The most popular New Balance models available at Sunika are the 2002R, MR530, BB550, XC72, U574 and the U9060. All these New Balance models match perfectly with any outfit. Come try New Balance at Sunika or shop New Balance online.

Why do you need a pair of New Balance?

Durability and a comfortable fit - that's the best description of New Balance trainers for men. Over the years, the English shoes have built a rock-solid reputation when it comes to high-quality trainers. Of course, New Balance owes this to the fact that New Balance was founded many years ago. So a mountain of experience does New Balance have. What makes New Balance shoes special is that they are multifunctional. Use the New Balance shoes for your school or work. But the New Balance shoes for men and women are also optimal for outdoor activities. This is because New Balance for men and women places a high priority on comfort. You can buy New Balance at Sunika.

Are you curious about other cool sneaker brands at Sunika, check out Mizuno, Karhu, Saucony

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